#digital marketing

2024 growth gameplan

2024 Gameplan to grow business for smb marketers

Creating a 2024 growth business plan for a smb requires a comprehensive strategy that encompasses various aspects of marketing, customer engagement, and operational efficiency. Here’s a step-by-step game plan for small business marketers:

Set Clear Goals:

  • Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your business growth.
  • Identify key performance indicators (KPIs) to measure success.

Understand Your Target Audience:

  • Create detailed buyer personas to understand your target customers.
  • Conduct market research to stay updated on industry trends and customer preferences.

Enhance Online Presence:

  • Optimize your website for search engines (SEO) to improve visibility.
  • Invest in a user-friendly and mobile-responsive website design.
  • Leverage social media platforms for engagement and promotion.

Content Marketing:

  • Develop a content strategy to provide value to your audience.
  • Create blog posts, videos, infographics, and other content relevant to your industry.
  • Share content consistently on your website and social media.

Email Marketing:

  • Build and nurture an email list.
  • Implement personalized email campaigns to engage customers.
  • Use automation to streamline the process and send targeted messages.

Paid Advertising:

  • Invest in online advertising, such as Google Ads and social media ads.
  • Target ads based on demographics, interests, and behavior.
  • Monitor and optimize ad performance regularly.

Customer Relationship Management (CRM):

  • Implement a CRM system to manage customer interactions and data.
  • Use CRM insights to personalize communication and improve customer experience.

Networking and Partnerships:

  • Attend industry events, conferences, and networking opportunities.
  • Explore potential partnerships with complementary businesses.

Customer Reviews and Testimonials:

  • Encourage satisfied customers to leave positive reviews.
  • Showcase testimonials on your website and marketing materials.

Employee Training and Engagement:

  • Ensure your team is well-trained and aligned with the company’s goals.
  • Foster a positive work environment to improve employee retention.

Analytics and Measurement:

  • Regularly analyze data and metrics to assess the effectiveness of your marketing efforts.
  • Adjust strategies based on performance data.

Adapt to Emerging Trends:

  • Stay informed about new technologies and marketing trends.
  • Be prepared to adapt your strategies to align with industry changes.

Community Engagement:

  • Engage with the local community through sponsorships or community events.
  • Build a positive brand image by contributing to local causes.

Customer Feedback and Improvement:

  • Collect and analyze customer feedback to identify areas for improvement.
  • Continuously strive to enhance products, services, and customer satisfaction.

Legal and Compliance:

  • Ensure compliance with relevant regulations and industry standards.
  • Regularly update legal documentation and privacy policies.

Financial Management:

  • Maintain a sound financial strategy, monitor cash flow, and budget effectively.
  • Consider seeking professional financial advice when necessary.

Agile Approach:

  • Stay agile and be willing to adjust strategies based on market dynamics.
  • Monitor competitors and industry changes to stay ahead.

Customer Loyalty Programs:

  • Implement loyalty programs to reward repeat customers.
  • Encourage brand loyalty through exclusive offers and personalized incentives.

Employee Advocacy:

  • Encourage employees to become brand advocates.
  • Leverage employee networks for word-of-mouth marketing.

Cybersecurity Measures:

  • Prioritize cybersecurity to protect customer data and maintain trust.
  • Implement necessary measures to safeguard against cyber threats.

Remember that this game plan is a guideline, and the specific tactics and priorities may vary based on your industry, target audience, and business model. Regularly assess and adjust your strategies to ensure continued growth and success.We at ROI Marketing llc. wish you all a very happy holiday season and a prosperous 2024!  http://www.roimarketingllc.com

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Digital skills for increased business

Here are excerpts and tools of a  blog from Digital Marketing Institute that we wanted to share with our readers who are digital marketing advertisers;

Many executives are shifting their focus – and budgets – from traditional to digital marketing. For all these reasons (and many more), this space now draws the attention of professionals across many areas of interest: marketing, research, paid media, branding, customer care, sales, recruiting, etc.

Independent of your focus, if you are a professional looking to succeed in this space, there are a variety of skills you’ll need to accelerate your career and, with it, your salary. Let’s look at some of them:

1. Analytics and Insights

Whatever role you perform, always remember to measure the impact. Measurement and optimization are a must when it comes to any digital role – especially when it comes to conversion rate optimization or CRO.

However, go beyond just vanity metrics. Really study the art of extracting insights from data. One of the roles that continues to be in high demand is that of the Data Scientist, someone who can turn big data into true business insights.

Strive to acquire analytical skills in your current role. Learn about any tools to help you automate some of the analytical tasks. Talk to people who know the field deeply. Or go one step further and take on a role that solely focuses on business intelligence.

No matter what you do after that, you will be in high demand because of your knowledge of turning data into insights.

2. Community Management

If you think community management is something a random intern should do, think again. Best-in-class brands don’t hire interns to manage their communities and for a good reason.

To successfully build and nurture your community you need to have someone at the helm who understands your industry, your business, your brand; and at the same time someone who loves your customers and is willing to serve the tough role of being a bridge between a brand and a customer.

Great community managers have a tough job of balancing the needs of the company and the needs of the community.

Possessing this skill requires actual experience. You need to be intimately familiar with the social networks and the tools that allow you to manage high volumes of inquiries. These are hard skills that will take you halfway to your goal.

However, it’s the soft skills that come with actually performing this role that are priceless. Find a community manager role and do it for a year or two. Alternatively, you can start a community in a role you are in. If you are going for the latter, be careful not to interfere and overlap with the current brand communities.

3. Storytelling

Content is king. Everything you do online revolves around content. But creating great content isn’t enough. To stand out in an already saturated space, you need to become a great storyteller. You need to find ways to tell stories that are relevant to your audience in the right format, on the right channel, and at the right time.

Great storytellers are not born, they are made. To become one, do the following: read on the subject, learn from the best storytellers in your industry and beyond, pay attention to what stories resonate with you, and take note.

Look at how the coolest brands tell their stories, and carry a notebook with you to jot down powerful stories other people tell and ideas about the ones you want to craft and share.

A master of storytelling, McDonald’s launched its #RaiseYourArches campaign with no food in sight! The hook was the music accompanied by people raising their eyebrows or arms to signify the famous Arches logo with the tagline ‘Fancy a McDonalds?’ The campaign was featured on TV, social media through Snapchat and Instagram lenses, and high-tech venue takeovers.

4. Social Media Platforms

Here is the harsh truth that most people don’t want to hear – if you are not using social platforms personally, you have no clue what they can do for your business. I’ve seen it time and time again.

Firsthand knowledge is absolutely necessary to not only figure out how those platforms will serve your immediate goals around customer engagement but also to create successful marketing strategies across the whole customer journey. Any knowledge – strategic or tactical – will play a huge role in defining your career trajectory.

To learn about various social platforms, just jump in and try them out. Then do a lot of reading about the functions and features (there isn’t any shortage of content out there on the web). Subscribe to niche publications (such as ‘Social Media Examiner) that keep you updated on the latest feature releases and platform changes. Talk to your peers about how they use the platforms to their advantage.

5. Paid Media

A lot of social media is about organic and owned content. But if you want to be successful in the digital space, you have to possess skills that span POEM (paid, owned, earned media).

Some might argue that there isn’t such a thing as organic reach anymore. I disagree, but that’s a topic for another blog post.

Here, I’ll say that you need to be very familiar not only with how to create owned content and spark earned media, but how to amplify that content in alignment with your brand goals. Learning the paid media side of the house is important.

To learn it, either partner with the paid media counterpart and dig deeper into how the whole POEM works together, or step into the role for one or two years and actually execute paid media campaigns.

Here are some great resources that can help:

We are experienced digital marketers who use these tools to help you grow your business. You could be a complete beginner, a business owner, a traditional or digital marketing professional, all of us learn to utilize best practices in our marketing strategies and we hope you enjoyed this blog.

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Key steps of digital marketing strategy

 

The Customer Value Journey is the strategic foundation of everything we do. It’s the key steps of an effective digital marketing programming upon which every other digital marketing discipline and tactic is built.

The key is a “conversion funnel,” a multi-modality campaign that seamlessly and subtly leads a prospect to a desired action

And does so in a way that builds trust and customer loyalty.Let’s dive into the key steps for digital marketing which reinforces the best practice strategies we adhere to at roimarketingllc.com for our clients.

 

Developing a Content Marketing Strategy

Done right, your content marketing will not only attract prospects but also move them through a marketing funnel to drive more sales and grow your business.

It does that by taking content marketing out of the blog…

What do we mean by that? Simply that content marketing can’t do its job if it’s limited to blogging. It’s so much more than blogging.

You see, content marketing is a full-funnel tactic, meaning it should deliver valuable content at every stage of the Customer Value Journey.

To move your prospect through the Customer Value Journey, you’ll need to create content that satisfies their needs at each of the 3 conversion funnel stages: Awareness, Evaluation, and Conversion.

Crafting a Digital Advertising Plan

The secret to powerful digital marketing is traffic. If you can master traffic acquisition, you have a solid foundation for higher sales and growth.

Keep in mind, though, there’s more to digital advertising than throwing up an ad and hoping for results.  You have to have a plan, and you have to know how to separate the winners from the losers.

 

Developing a Social Media Strategy

“Going social” isn’t simply about being active on Facebook and Twitter. It’s about being present where your audience hangs out—so you can engage with them, build relationships, and make offers your followers will love.

Being on social matters because 79% of US internet users are on Facebook and more than half keep up with the news through social media.

But there’s more to social media marketing than simply being on it. Your end goal isn’t more “Likes.” It’s more sales.

Following Email Marketing Best Practices

Forget any rumors to the contrary. Email is alive and well—and if you know how to use it, it will help you exponentially grow your business.

In fact, a study from DMA and Demand Metric found that email had a median ROI of 122%. That’s 4 times higher than any other marketing channel! The key to generating that ROI, of course, is mastering the foundations. Things like…

  • Making sure your emails get delivered to your prospect’s inbox
  • Getting your email opened
  • Generating engagement, so your prospect takes the action you need
  • Automating the entire process

Designing Your Search Marketing Strategy

Search marketing has radically changed in the last few years. But we see that as good news! Today, search engine optimization (SEO) can boost your website’s traffic and visitors’ trust while supporting your other digital marketing disciplines, as well.

Every year  Google releases another algorithm update. Search marketers who are “playing the system” often get hit hard, losing the rankings they’ve achieved.

But search marketers who use white hat tactics and understand Intent-Based Search Marketing do well. Because they’re optimizing their website for their users first—which is what the search engines really care about

 

Applying Website Analytics to Your Digital Marketing

If numbers aren’t your thing, we’ve got you covered. Website analytics is a powerful tool for helping you figure out what’s working, what’s not, and what to do next.

And the way to get started has nothing to do with numbers. It’s simply about asking the right questions…

  • What types of visitors are failing to convert?
  • Are we producing content our audience wants?
  • Which pages can produce more leads and sales?

Once you have the answer, you simply need to follow guiding principles…

  • Give data a job
  • Use testing to turn your questions into strategies

Leveraging Conversion Rate Optimization to Drive Growth

Conversion rate optimization (CRO) may sound hard, but it doesn’t have to be. It’s a simple methodology that anyone can learn to turn existing traffic into leads and customers.

For most marketers, CRO calls to mind A/B testing to determine the best button color or hero shot.

Developing a proven process to systematically convert mediocre offers into winners and existing winners into breakout cash cows. We can help you develop a cohesive digital marketing strategy, tailor made for your specific business goals.

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