Key steps of digital marketing strategy

 

The Customer Value Journey is the strategic foundation of everything we do. It’s the key steps of an effective digital marketing programming upon which every other digital marketing discipline and tactic is built.

The key is a “conversion funnel,” a multi-modality campaign that seamlessly and subtly leads a prospect to a desired action

And does so in a way that builds trust and customer loyalty.Let’s dive into the key steps for digital marketing which reinforces the best practice strategies we adhere to at roimarketingllc.com for our clients.

 

Developing a Content Marketing Strategy

Done right, your content marketing will not only attract prospects but also move them through a marketing funnel to drive more sales and grow your business.

It does that by taking content marketing out of the blog…

What do we mean by that? Simply that content marketing can’t do its job if it’s limited to blogging. It’s so much more than blogging.

You see, content marketing is a full-funnel tactic, meaning it should deliver valuable content at every stage of the Customer Value Journey.

To move your prospect through the Customer Value Journey, you’ll need to create content that satisfies their needs at each of the 3 conversion funnel stages: Awareness, Evaluation, and Conversion.

Crafting a Digital Advertising Plan

The secret to powerful digital marketing is traffic. If you can master traffic acquisition, you have a solid foundation for higher sales and growth.

Keep in mind, though, there’s more to digital advertising than throwing up an ad and hoping for results.  You have to have a plan, and you have to know how to separate the winners from the losers.

 

Developing a Social Media Strategy

“Going social” isn’t simply about being active on Facebook and Twitter. It’s about being present where your audience hangs out—so you can engage with them, build relationships, and make offers your followers will love.

Being on social matters because 79% of US internet users are on Facebook and more than half keep up with the news through social media.

But there’s more to social media marketing than simply being on it. Your end goal isn’t more “Likes.” It’s more sales.

Following Email Marketing Best Practices

Forget any rumors to the contrary. Email is alive and well—and if you know how to use it, it will help you exponentially grow your business.

In fact, a study from DMA and Demand Metric found that email had a median ROI of 122%. That’s 4 times higher than any other marketing channel! The key to generating that ROI, of course, is mastering the foundations. Things like…

  • Making sure your emails get delivered to your prospect’s inbox
  • Getting your email opened
  • Generating engagement, so your prospect takes the action you need
  • Automating the entire process

Designing Your Search Marketing Strategy

Search marketing has radically changed in the last few years. But we see that as good news! Today, search engine optimization (SEO) can boost your website’s traffic and visitors’ trust while supporting your other digital marketing disciplines, as well.

Every year  Google releases another algorithm update. Search marketers who are “playing the system” often get hit hard, losing the rankings they’ve achieved.

But search marketers who use white hat tactics and understand Intent-Based Search Marketing do well. Because they’re optimizing their website for their users first—which is what the search engines really care about

 

Applying Website Analytics to Your Digital Marketing

If numbers aren’t your thing, we’ve got you covered. Website analytics is a powerful tool for helping you figure out what’s working, what’s not, and what to do next.

And the way to get started has nothing to do with numbers. It’s simply about asking the right questions…

  • What types of visitors are failing to convert?
  • Are we producing content our audience wants?
  • Which pages can produce more leads and sales?

Once you have the answer, you simply need to follow guiding principles…

  • Give data a job
  • Use testing to turn your questions into strategies

Leveraging Conversion Rate Optimization to Drive Growth

Conversion rate optimization (CRO) may sound hard, but it doesn’t have to be. It’s a simple methodology that anyone can learn to turn existing traffic into leads and customers.

For most marketers, CRO calls to mind A/B testing to determine the best button color or hero shot.

Developing a proven process to systematically convert mediocre offers into winners and existing winners into breakout cash cows. We can help you develop a cohesive digital marketing strategy, tailor made for your specific business goals.

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