Awareness as the first step in the customer value journey



Step one in the Customer Value Journey.

This step is pretty self-explanatory: It’s where the person becomes aware of you. After all, nobody is born knowing who Apple or Amazon are. At some point they have to become aware of these companies if they are to become a customer.

The same thing is true of your company.

Examples of Marketing that Generates Awareness

There are any number of ways a prospect could become aware of your company, products, and services. Here are three possible scenarios:

  • A father of two sees an advertisement for a new children’s summer camp on Facebook.
  • An office manager searches Google to find a new coffee supplier.
  • A college student watches an Instagram video of her friend raving about a new brand of noise canceling headphones.

Facebook ads are the perfect vehicle for driving awareness.


Facebook Most Popular Chart


 There’s a lot more to social media marketing than simply posting to Facebook and Twitter.That is where ROI Marketing llc. comes in as your partner in sales growth for your business. We will customize a Facebook advertising or content campaign designed to bring awareness of your company to your potential customers.

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