October 2023

How much should your budget for marketing?

You decided that youwant to implement some
type of marketing budget. But the major
question is, of course, how much marketing budget?
Obviously, this will look different for
everyone. However, here are a few factors
to consider when deciding on your
marketing budget:
• Your overall business goals
• Your buyer’s journey or sales funnel
• Industry trends
• Your target audience
• Business expenses aside from
marketing
Once you’ve looked at those aspects of
your marketing plan, you can decide how
you’ll source your marketing budget. For
example, you could establish a dollar
amount for the year or quarter, take it as a
percentage of your revenue, or cap off your
budget once certain goals are met.
This is entirely up to what works for
you, but most businesses allocate their
marketing budget based on a percentage of  budget.

ROI Marketing llc. budget guidelines;

http://www.roimarketingllc.com

We recommend that local businesses
start with about 10%
of their revenue going
towards marketing. For
growing your business,
that number could climb
as high as 14% or more.

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Digital skills for increased business

Here are excerpts and tools of a  blog from Digital Marketing Institute that we wanted to share with our readers who are digital marketing advertisers;

Many executives are shifting their focus – and budgets – from traditional to digital marketing. For all these reasons (and many more), this space now draws the attention of professionals across many areas of interest: marketing, research, paid media, branding, customer care, sales, recruiting, etc.

Independent of your focus, if you are a professional looking to succeed in this space, there are a variety of skills you’ll need to accelerate your career and, with it, your salary. Let’s look at some of them:

1. Analytics and Insights

Whatever role you perform, always remember to measure the impact. Measurement and optimization are a must when it comes to any digital role – especially when it comes to conversion rate optimization or CRO.

However, go beyond just vanity metrics. Really study the art of extracting insights from data. One of the roles that continues to be in high demand is that of the Data Scientist, someone who can turn big data into true business insights.

Strive to acquire analytical skills in your current role. Learn about any tools to help you automate some of the analytical tasks. Talk to people who know the field deeply. Or go one step further and take on a role that solely focuses on business intelligence.

No matter what you do after that, you will be in high demand because of your knowledge of turning data into insights.

2. Community Management

If you think community management is something a random intern should do, think again. Best-in-class brands don’t hire interns to manage their communities and for a good reason.

To successfully build and nurture your community you need to have someone at the helm who understands your industry, your business, your brand; and at the same time someone who loves your customers and is willing to serve the tough role of being a bridge between a brand and a customer.

Great community managers have a tough job of balancing the needs of the company and the needs of the community.

Possessing this skill requires actual experience. You need to be intimately familiar with the social networks and the tools that allow you to manage high volumes of inquiries. These are hard skills that will take you halfway to your goal.

However, it’s the soft skills that come with actually performing this role that are priceless. Find a community manager role and do it for a year or two. Alternatively, you can start a community in a role you are in. If you are going for the latter, be careful not to interfere and overlap with the current brand communities.

3. Storytelling

Content is king. Everything you do online revolves around content. But creating great content isn’t enough. To stand out in an already saturated space, you need to become a great storyteller. You need to find ways to tell stories that are relevant to your audience in the right format, on the right channel, and at the right time.

Great storytellers are not born, they are made. To become one, do the following: read on the subject, learn from the best storytellers in your industry and beyond, pay attention to what stories resonate with you, and take note.

Look at how the coolest brands tell their stories, and carry a notebook with you to jot down powerful stories other people tell and ideas about the ones you want to craft and share.

A master of storytelling, McDonald’s launched its #RaiseYourArches campaign with no food in sight! The hook was the music accompanied by people raising their eyebrows or arms to signify the famous Arches logo with the tagline ‘Fancy a McDonalds?’ The campaign was featured on TV, social media through Snapchat and Instagram lenses, and high-tech venue takeovers.

4. Social Media Platforms

Here is the harsh truth that most people don’t want to hear – if you are not using social platforms personally, you have no clue what they can do for your business. I’ve seen it time and time again.

Firsthand knowledge is absolutely necessary to not only figure out how those platforms will serve your immediate goals around customer engagement but also to create successful marketing strategies across the whole customer journey. Any knowledge – strategic or tactical – will play a huge role in defining your career trajectory.

To learn about various social platforms, just jump in and try them out. Then do a lot of reading about the functions and features (there isn’t any shortage of content out there on the web). Subscribe to niche publications (such as ‘Social Media Examiner) that keep you updated on the latest feature releases and platform changes. Talk to your peers about how they use the platforms to their advantage.

5. Paid Media

A lot of social media is about organic and owned content. But if you want to be successful in the digital space, you have to possess skills that span POEM (paid, owned, earned media).

Some might argue that there isn’t such a thing as organic reach anymore. I disagree, but that’s a topic for another blog post.

Here, I’ll say that you need to be very familiar not only with how to create owned content and spark earned media, but how to amplify that content in alignment with your brand goals. Learning the paid media side of the house is important.

To learn it, either partner with the paid media counterpart and dig deeper into how the whole POEM works together, or step into the role for one or two years and actually execute paid media campaigns.

Here are some great resources that can help:

We are experienced digital marketers who use these tools to help you grow your business. You could be a complete beginner, a business owner, a traditional or digital marketing professional, all of us learn to utilize best practices in our marketing strategies and we hope you enjoyed this blog.

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To use or not to use PPC advertising

Whether or not to use PPC (Pay-Per-Click) advertising depends on your specific goals, budget, and the nature of your business. Here are some factors to consider when deciding whether PPC advertising is right for you:

  1. Budget: PPC advertising involves paying for each click on your ads. You need to have a clear budget for your advertising campaigns. If your budget is limited, you’ll need to carefully manage and optimize your PPC campaigns to ensure you get a good return on investment.
  2. Goals: What are your marketing goals? PPC can be effective for various objectives, including increasing website traffic, generating leads, promoting sales, or brand awareness. Define your goals and align your PPC strategy accordingly.
  3. Competition: Consider how competitive your industry or niche is. In highly competitive markets, PPC can be a valuable way to gain visibility and outbid competitors for ad placement.
  4. Keyword Relevance: PPC relies on selecting the right keywords that match your business or product. If your keywords are highly relevant to your offerings, PPC can be more effective.
  5. Target Audience: PPC platforms allow you to target specific demographics, locations, and user behaviors. If you have a well-defined target audience, PPC can be a powerful tool for reaching them.
  6. Conversion Rate: Evaluate your website’s ability to convert visitors into customers or leads. If your website isn’t optimized for conversions, it may be less effective, regardless of how much traffic PPC ads bring.
  7. Testing and Optimization: Success in PPC often comes from constant testing and optimization of your campaigns. If you’re willing to put in the effort to refine your ads, keywords, and landing pages, PPC can work well.
  8. Ad Platform: Different platforms like Google Ads, Facebook Ads, and others have different strengths and audiences. Choose the platform that aligns with your business and audience.
  9. Long-term vs. Short-term: PPC is often used for short-term goals, but it can also be a part of a long-term marketing strategy. Consider whether your objectives are immediate or part of a broader marketing plan.
  10. Analytics and Tracking: It’s essential to have analytics and tracking tools in place to measure the effectiveness of your PPC campaigns. This data will help you make informed decisions and improvements.
  11. Industry Regulations: Some industries have strict regulations on advertising, which may impact your ability to use PPC effectively.

In conclusion, the decision to use PPC advertising should be based on a careful assessment of your specific circumstances. It can be a valuable tool for many businesses, but it’s not a one-size-fits-all solution. You may also consider working with a professional or agency experienced in PPC advertising to maximize its effectiveness.http://www.roimarketingllc.com

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How to keep new customers with brand loyalty

In today’s competitive business landscape, acquiring new customers is important, but keepin them with brand loyality is the key to long-term success. Customer loyalty is a powerful force that can drive sustained growth and profitability for your brand. Loyal customers not only make repeat purchases but also become brand advocates, spreading positive word-of-mouth and attracting new business. In this blog post, we’ll explore effective strategies to keep customers loyal to your brand.

One effective strategy to keep customers loyal to your brand is to provide exceptional customer service. Make sure your customer service team is well trained, responsive, and attentive to customer needs. Respond quickly to customer inquiries and complaints, and go above and beyond to resolve issues. Another strategy is to personalize your communication with customers. Use their names in emails and offer tailored recommendations based on their purchase history. You can also offer loyalty rewards such as discounts, freebies, or exclusive access to new products or services. Finally, regularly ask for customer feedback and act on it. Show your customers that their opinions matter and that you are committed to improving their experience with your brand. By implementing these strategies, you can build strong relationships with your customers and create a loyal customer base for your brand. http://www.roimarketingllc.com

Personalization: Use customer data to tailor your interactions and offers to individual preferences. Personalized experiences make customers feel valued and understood.
Consistency: Maintain consistency in your branding, messaging, and product/service quality. Inconsistencies can erode trust and loyalty.
Responsive Customer Support: Offer prompt and helpful customer support. Solve issues quickly and efficiently, demonstrating your commitment to customer satisfaction.
Loyalty often stems from emotional connections. Building relationships with your customers can go a long way in keeping them loyal:

Engagement: Interact with your customers on social media, respond to their comments and messages, and seek their feedback. Engaging with your audience on a personal level fosters a sense of belonging.Loyalty Programs: Reward your loyal customers with special offers, discounts, or exclusive access. Loyalty programs make customers feel appreciated and encourage repeat purchases.
Feedback Loops: Actively seek and listen to customer feedback. Make improvements based on their suggestions to show that you value their input.
Offer Quality Products or Services
The cornerstone of customer loyalty is offering products or services that consistently meet or exceed expectations. Quality matters:

Continuous Improvement: Invest in research and development to enhance your offerings. Stay ahead of the competition and adapt to changing customer needs.
Be transparent about your products or services. Clearly communicate their features, benefits, and limitations to manage customer expectations effectively.
Maintain a Strong Online Presence:
In today’s digital age, your online presence plays a crucial role in building and maintaining customer loyalty:

Social Media: Use social media platforms to connect with your audience, share valuable content, and humanize your brand. Engaging social media accounts can create a loyal online community.
Content Marketing: Create informative, entertaining, and relevant content that provides value to your audience. Establish your brand as an authority in your industry.
Email Marketing: Stay in touch with your customers through email campaigns. Share updates, exclusive offers, and relevant content to keep them engaged.
Value Customer Loyalty
Show your customers that you genuinely appreciate their loyalty:

Special Anniversaries: Celebrate milestones with your customers, such as their anniversary of becoming a customer. Send them personalized thank-you messages or small gifts.
Surprise and Delight: Occasionally surprise loyal customers with unexpected perks or gifts. These gestures can create a positive emotional bond.

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The values of geo-fencing for small business marketers.

 

 

In today’s digital age, small business marketers are constantly seeking a game changing marketing strategy to connect with their target market and here is a viable solution;

Geo-fencing:

Geo- fencing empowers small business marketers to define specific geographic boundaries where they want to engage potential customers. This precision enables marketers to reach the right people at the right time, increasing the chances of conversion. For example, a local coffee shop can set up a geo-fence around its location to alert nearby pedestrians to special offers and promotions. This level of targeting can significantly boost foot traffic.

Geo-fencing has become an essential tool in the arsenal of small business owners looking to reach their target audience. By using this technology, businesses can create personalized marketing campaigns that cater to the specific needs of their customers. Moreover, geo-fencing provides an opportunity for businesses to establish a stronger relationship with their local community. For instance, a restaurant that uses geo-fencing can send notifications about their menu specials to customers within a certain radius. This approach is cost-effective and can help businesses build brand loyalty, resulting in a better return on investment. Ultimately, geo-fencing is an innovative way for small businesses to stay competitive in their respective markets and attract new customers.

The ability to engage potential customers in real time is one of the most significant advantages of geo-fencing. When a user enters a geo-fenced area, they can receive immediate notifications, such as discounts, special offers, or information about events. This real-time interaction captures the user’s attention and encourages them to act on the offer, making it highly effective for time-sensitive promotions or events.

Moreover, geo-fencing also allows for personalized and targeted marketing campaigns. By analyzing data on user behavior and demographics, businesses can tailor their notifications to specific groups of people. For example, a restaurant could send a notification about a lunch special to users who have previously shown interest in their lunch menu. This level of personalization not only increases the chances of a successful conversion but also improves the user experience, as they receive only relevant and valuable information. In addition, geo-fencing can help businesses gather valuable insights into customer behavior and preferences. By analyzing data on user interactions with notifications, businesses can identify patterns and trends, which can inform future marketing strategies and improve overall business operations. Overall, the real-time engagement and personalized marketing capabilities of geo-fencing make it a valuable tool for businesses looking to boost their customer engagement and drive sales.

Compared to traditional advertising methods, geo-fencing is a cost-effective marketing strategy for small businesses. It ensures that your marketing budget is spent on reaching individuals who are already in close proximity to your business. This means a higher return on investment and less wastage of resources on uninterested or irrelevant consumers.

By utilizing geo-fencing, small businesses can also tailor their marketing messages specifically to the local audience. This can help to build a stronger connection with potential customers and differentiate the business from competitors. Additionally, geo-fencing allows for real-time tracking of marketing campaigns, providing valuable insights into consumer behavior and preferences. This information can be used to refine future marketing efforts and improve overall business strategy. Overall, the cost-effectiveness and targeted nature of geo-fencing make it an ideal marketing strategy for small businesses looking to maximize their advertising budget and drive growth.

Geo-fencing can help small businesses build a loyal customer base. By delivering personalized offers and promotions directly to a customer’s smartphone when they are near the store, businesses can foster a sense of exclusivity and appreciation. This, in turn, can lead to increased customer loyalty and repeat business.

Moreover, geo-fencing can also help small businesses understand their customers better by providing valuable insights into their preferences, habits, and behaviors. By analyzing the data collected from these interactions, businesses can tailor their marketing efforts to better meet their customers’ needs and expectations. This, in turn, can lead to more effective advertising, higher conversion rates, and increased revenue. Additionally, geo-fencing can be used to target specific demographics, such as age, gender, and income level, allowing businesses to tailor their messaging and promotions to reach the right audience. Overall, geo-fencing can be a powerful tool for small businesses looking to boost customer loyalty, engagement, and sales in an increasingly competitive marketplace.

Geo-fencing provides businesses with valuable data and insights. Marketers can track customer movement patterns, preferences, and behaviors to make data-driven decisions. This information allows small businesses to refine their marketing strategies and offer more personalized experiences to customers, thus increasing the chances of conversion

In addition, geo-fencing can also aid small businesses in identifying new target markets and expanding their reach. By analyzing data on customer demographics and behaviors, businesses can tailor their marketing efforts to attract new customers and retain existing ones. Furthermore, geo-fencing can help businesses optimize their operations by tracking employee movements and performance. This information can be used to improve productivity and streamline processes. Overall, the use of geo-fencing can provide small businesses with a competitive advantage and enhance their ability to succeed in today’s highly competitive market. By leveraging the power of data-driven insights, businesses can make informed decisions and stay ahead of the curve.

Conclusion

Geo-fencing is a valuable marketing tool for small business marketers looking to connect with their local audience, boost foot traffic, and increase sales. Its ability to precisely target potential customers, engage in real-time, and gather valuable data makes it an essential part of any modern marketing strategy. As consumers increasingly rely on their mobile devices for information and offers, small businesses must leverage the power of geo-fencing to stay competitive and build a loyal customer base in their local communities. By doing so, they can transform their marketing efforts and achieve remarkable results in the digital age. roimarketingllc.com  offers small business marketers geo fencing programs that are effective with pinpoint targeted and priced to fit your budget.

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